Coupon
Quick Definition
A coupon in WooCommerce is a discount code customers enter at checkout to receive a percentage off, a fixed discount, or free shipping. WooCommerce includes three built-in coupon types: percentage, fixed cart, and fixed product discounts.
What Is a Coupon?
A coupon in WooCommerce is a code like SAVE10 entered at checkout for a discount. Create them at WooCommerce → Coupons.
WooCommerce Coupon Types
| Type | How It Works | Example |
|---|---|---|
| Percentage | % off cart or products | 10% off 3x$20 = $6 discount |
| Fixed Cart | Flat amount off total | $10 off 3x$20 = $10 discount |
| Fixed Product | Flat amount per item | $10 off per item, 3 items = $30 discount |
Coupon Settings
- Usage limits (total + per customer)
- Expiration date
- Minimum/maximum spend
- Product/category restrictions
- Email restrictions
- Individual use only
Strategies That Work
- Welcome discount — 10-15% for new subscribers
- Abandoned cart recovery — Recovers up to 30% of lost sales
- Free shipping threshold — Encourages larger carts
- Loyalty rewards — Exclusive codes for repeat customers
Advanced Plugins
- Advanced Coupons — BOGO, auto-apply, URL coupons
- Smart Coupons — Gift cards, store credits, bulk generation
Why It Matters
Strategic coupons drive revenue without eroding brand value. Targeted use (welcome offers, cart recovery, seasonal) beats constant discounting.
Sources: WooCommerce, FunnelKit
Related Terms
CheckoutThe checkout page is where customers enter their shipping address, billing details, and payment information to complete a purchase. In WooCommerce, optimizing your checkout can increase conversions by 20-40%.Shopping CartA shopping cart is a temporary holding area on an e-commerce site where customers collect products before checkout. In WordPress, WooCommerce provides the shopping cart functionality — including cart pages, mini-carts, and abandoned cart recovery.WooCommerceWooCommerce is a free, open-source WordPress plugin that turns any WordPress site into a fully functional online store. It powers over 6.5 million stores worldwide and holds about 33% of the global e-commerce market share.
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