Checkout
Quick Definition
The checkout page is where customers enter their shipping address, billing details, and payment information to complete a purchase. In WooCommerce, optimizing your checkout can increase conversions by 20-40%.
What Is the Checkout Page?
The checkout page is the final step in the online purchase process — where a customer enters their shipping address, billing information, selects a payment method, and clicks "Place Order." In WooCommerce, the checkout page is automatically created during setup.
70% of online shopping carts are abandoned (Baymard Institute), and a significant portion happens at checkout.
Default WooCommerce Checkout
- Billing/shipping forms
- Order review table
- Payment method selection
- Coupon field, terms checkbox, Place Order button
Optimizing for Conversions
A well-optimized checkout increases conversions by 20-40%:
- Guest checkout — No forced registration
- Fewer fields — Under 15 fields = 109% higher completion
- 3+ payment options — Up to 30% higher conversion
- One-page checkout — FunnelKit, CartFlows, CheckoutWC
- Trust signals — SSL, payment logos, guarantees
- Speed — 74% abandon if >3s load time
Popular Checkout Plugins
- FunnelKit — Sales funnels, order bumps, upsells
- CheckoutWC — Shopify-style multi-step
- Fluid Checkout — Mobile-optimized, distraction-free
Why It Matters
Checkout is where revenue is won or lost. Guest checkout + fewer fields + multiple payment options = highest-ROI change for any WooCommerce store.
Sources: FunnelKit, Baymard Institute